Media Buyer (Facebook Ads / Gambling)

3 years ago, we created an affiliate marketing team, which has been successfully developing to this day. It is for scaling this project that we are looking for a Middle/Senior Facebook Media Buyer (Gambling/iGaming) to join the team, who will become one of the key players in this project.

Responsibilities:

• Finding and testing relevant funnels for traffic campaigns.
• Launching and scaling advertising campaigns in Facebook Ads for the Gambling vertical.
• Working with creatives, landing pages, approaches.
• Using trackers, anti-detect browsers, proxies.
• Optimizing campaigns based on metrics (CTR, CPC, CPA, ROI, EPC).
• Analyzing the funnel (from click to deposit).
• Maintaining reports, adhering to KPIs.
• Collaborating with the design team on creative development.
• Participating in team brainstorming sessions and developing new strategies.

Requirements:

• At least 1 year of experience working with Facebook Ads in the Gambling/iGaming vertical.
• Knowledge of key metrics: CTR, CPC, CPA, ROI, EPC.
• Skills in working with anti-detect browsers (e.g., Dolphin, AdsPower).
• Experience with configurations (PWA, iOS, OneLink, WebView).
• Experience with trackers and cloakers (e.g., Binom).
• Ability to use spy tools (e.g., Adheart).
• Skill in funnel analysis: from click to deposit.
• Independent generation of ideas for funnels and creatives that pass moderation.
• Willingness to present recent successful traffic campaign cases.