Commercial Director / Chief Commercial Officer (CCO)

About the Role

RichAds is an advertising platform offering push, popunder, direct click, pre-roll formats, and proprietary traffic sources.

The Commercial Director has two primary objectives. On one hand, to protect and sustain the company's existing revenue and margins. On the other, to build the next commercial growth engine around direct sales, video format, and proprietary traffic.

This role carries full operational ownership of revenue, profitability, Sales, Account Management, and Traffic teams.

We are open to candidates with a strong AdTech background or proven commercial leadership experience in the Gambling / iGaming industry.

Responsibilities

1. Commercial Operations Ownership

• Take over the day-to-day management of the commercial organization from the CEO.
• Own revenue and gross margin targets across assigned business areas.
• Make operational decisions on launches, pricing, and commercial budgets.
• Lead weekly business reviews and ensure execution against commercial plans.

2. Direct Sales — Core Focus of the Role

• Increase the share of direct gambling revenue within the company's overall revenue.
• Grow average client budgets and gross margin per direct account.
• Drive repeat budgets from newly acquired clients rather than one-time test campaigns.
• Develop scalable premium commercial packages based on validated market demand.
• Manage the sales pipeline based on confirmed budgets and expected gross profit, rather than lead volume.

3. Video & Proprietary Traffic

• Drive gross profit growth from video products.
• Grow gross profit generated by proprietary and exclusive traffic.
• Increase revenue, fill rate, and margin of proprietary traffic across key gambling GEOs.

4. Reporting & Execution Discipline

• Provide regular business reporting to the CEO.
• Drive decision-making based on data.
• Build commercial forecasts based on confirmed budgets and expected gross profit.

Requirements

1. AdTech / Gambling Experience

• 5+ years of experience in programmatic advertising, affiliate marketing (DSP, SSP, ad networks), or commercial leadership within the Gambling / iGaming industry (revenue growth, partnerships, advertiser relationships, affiliate channels).
• Strong understanding of advertising formats including push, popunder, direct click, and in-stream / pre-roll.
• Proven experience launching and scaling advertising products to revenue targets.

2. Commercial Leadership & P&L

• Experience managing Sales and/or Account Management teams of 5+ people.
• Strong understanding of gross margins, infrastructure costs, and commercial unit economics.
• Experience owning commercial performance with P&L responsibility.

3. Industry Expertise

• Strong hands-on experience in Gambling, Betting, or Casino — this is the core vertical for the role.
• Experience with Dating, Sweepstakes, Crypto, Finance, or Utilities / Antivirus is a plus.
• Understanding of CPC buying models, advertiser KPIs, and postback optimization.

4. Analytics

• Ability to independently analyze cohorts, client retention, win rate, eCPM across SSPs, GEOs, and publishers.
• Delegates data preparation but owns the analysis, conclusions, and commercial decisions.

5. AI & Automation

• Practical use of AI tools (Claude, GPT, etc.) for analysis, reporting, and outbound activities.
• Experience automating operational and commercial processes.

6. Business Development

• Experience building and leading Business Development teams.
• Experience launching and scaling new business directions within an existing company.

7. Languages

• English: Upper-Intermediate or higher.
• Russian: Native or near-native proficiency.

Personal Qualities

• Direct communicator who addresses difficult topics openly.
• Fast decision-maker, comfortable operating under uncertainty.
• Strong sense of ownership and accountability.
• Thrives in a fast-changing commercial environment.
• Balances team support with high performance expectations.
• Low-ego approach, with no interest in internal politics or hierarchy.